Crisis Management Training: Crisis PR & Reputation Management
Prepare your organisation to respond quickly and coherently when a crisis spreads across digital channels. This two-day crisis management training in Malaysia moves from vulnerability audits and a response command centre to holding statements, two real-time simulation labs and post-crisis trust rebuilding.
Course overview
An intensive two-day simulation-based workshop designed to equip crisis leaders, PR directors, and corporate spokespersons with modern response frameworks needed to mitigate rapid-response reputation crises in real-time.
Programme: Crisis PR & Reputation Management Mastery
Which course should I choose?
Choose Crisis PR & Reputation Management for a two-part escalation simulation and trust recovery. Crisis Communication & Issues Management emphasises early warning, severity assessment and de-escalation before a crisis develops.
Compare Crisis Communication & Issues Management →
Crisis Media Response concentrates on the media side of a crisis, with automated monitoring and triage, timed holding statements, disinformation and deepfake handling, and on-camera media scrums.
Compare Crisis Media Response →
Crisis PR & Reputation Management deals with corporate crises that threaten reputation, using simulations, holding statements and trust recovery. Community Crisis Management & Disaster Relief is for CSR and community teams responding to disasters, covering early warning, relief logistics, psychological support, emergency coalitions and the transition to recovery.
What you will learn
- Rapid Response Capability: Build operational readiness to formulate and deploy crisis responses in minutes, not hours.
- Reputation Defense Strategy: Learn strategies to contain reputation containment across fragmented digital channels.
- Simulation Testing: Test personal and organizational readiness using immersive, real-time crisis scenarios.
- Post-Crisis Recovery: Master post-crisis narrative recovery and long-term trust restoration strategies.
Course outline
Explore the 8 modules covered in the programme. The sequence and emphasis can be tailored to participant needs.
Day 1: Crisis Preparedness & Risk Identification
Modern Crisis Anatomy & Speed of Propagation
- Analyzing contemporary corporate crises, viral dynamics, and digital threat vectors.
Vulnerability Audits & Scenario Planning
- Identifying enterprise risk areas, mapping failure points, and building threat matrix responses.
The Fluid Crisis Response Command Center
- Structuring agile crisis communication teams, escalation protocols, and fast-track approval loops.
Messaging Architecture Under Pressure
- Developing holding statements, rapid key-message trees, and empathetic executive messaging.
Day 2: Live Execution, Containment & Recovery
Real-Time Crisis Simulation Lab (Part 1: The Outbreak)
- Interactive scenario exercise managing an unfolding multi-channel corporate crisis in real time.
Real-Time Crisis Simulation Lab (Part 2: The Escalation)
- Managing media pressure, stakeholder outrage, and live executive statement broadcasts under pressure.
Stakeholder Containment & Internal Alignment
- Coordinating internal communications to ensure alignment and prevent leaks during external turbulence.
Post-Crisis Recovery & Trust Rebuilding
- Developing long-term reputation rehabilitation campaigns and organizational post-mortems.
Post-Crisis Recovery & Trust Rebuilding
Trainer-led explanation and discussion connect the module topics to workplace application. Interactive scenario exercise managing an unfolding multi-channel corporate crisis in real time.
Who this course is for
PR professionals, corporate communication teams, corporate affairs managers, marketing leaders and organisational spokespersons.
Before you join
Bring a learning objective and an anonymised example to discuss. Confirm any software accounts, equipment or other prerequisites with ISDS before booking.
How to join this Crisis PR & Reputation Management course in Malaysia
Searching for crisis PR training that tests your team under realistic pressure? It suits PR professionals, corporate communication teams, corporate affairs managers and organisational spokespersons, who leave having handled an unfolding crisis in two simulation rounds and with a plan for long-term reputation recovery.
Kursus Pengurusan Krisis dan Reputasi (Crisis PR & Reputation) di Malaysia
Kursus 2 hari untuk pengamal PR, pasukan komunikasi korporat, pengurus hal ehwal korporat dan jurucakap organisasi. Peserta mengaudit titik kelemahan organisasi, menyediakan kenyataan awal (holding statement), menghadapi simulasi krisis masa nyata dan merancang pemulihan reputasi selepas krisis. Kelas awam dan latihan dalaman boleh dibincangkan mengikut keperluan organisasi. Sila sahkan kelayakan HRD Corp (HRDF), pengaturan tuntutan, yuran dan tarikh dengan ISDS sebelum membuat tempahan.
Your trainer
Sharves Bala
A corporate communications strategist and executive trainer with more than 20 years of experience in PR, media relations, reputation management and stakeholder engagement. Her sessions use practical frameworks, case studies and simulations.
Trainer availability is confirmed for each programme.
Get the full course brochure
View the full outline, learning outcomes and learning approach in the PDF, download a copy, or have it emailed to you.
Questions about Crisis PR & Reputation Management
What happens in the simulations during this crisis management training?
Two simulation labs follow one unfolding corporate crisis. In the first, participants manage the outbreak across multiple channels in real time; in the second, they handle media pressure, stakeholder outrage and live executive statements as the situation escalates.
Who should attend Crisis PR & Reputation Management training?
PR professionals, corporate communication teams, corporate affairs managers, marketing leaders and organisational spokespersons.
Who teaches the Crisis PR & Reputation Management course?
Sharves Bala is the assigned trainer. Trainer availability is confirmed with your programme arrangements.
How is the course taught?
Trainer-led explanation and discussion connect the module topics to workplace application. Interactive scenario exercise managing an unfolding multi-channel corporate crisis in real time.
How long is the Crisis PR & Reputation Management course?
The course runs for 2 days. Ask ISDS about the next public session or an in-house schedule for your team.
Is the Crisis PR & Reputation Management course HRDF claimable?
Ask ISDS to confirm HRD Corp (formerly HRDF) eligibility and claim arrangements for this programme before booking. Where applicable, claims are arranged through our partner, Orange Revolution.
Will I receive a certificate for the Crisis PR & Reputation Management course?
Public-class participants receive a certificate of participation. Ask ISDS about certificate arrangements for in-house training.
How much does the Crisis PR & Reputation Management course cost?
Ask for a quotation or an in-house proposal. Share your course, team size and preferred dates, and we will confirm the format, fees, inclusions and any HRD Corp claim arrangements.