PR Ethics & AI Governance Training
Set clear rules for disclosure, data use and AI-generated content before a shortcut damages your organisation's credibility. This two-day PR ethics training in Malaysia covers PRSA, CIPR and IPRA codes of conduct, astroturfing and undisclosed creator deals, the line between framing and misrepresentation, and review and sign-off chains.
Course overview
An essential governance framework course that covers media ethics, regulatory disclosure standards, responsible AI deployment, and public transparency to ensure long-term brand integrity.
Programme: PR Ethics, Responsible AI & Communication Governance
Which course should I choose?
This PR ethics programme covers disclosure, consent, truthfulness and internal communication governance. Media Ethics & Responsible AI gives more emphasis to algorithmic bias, data privacy and enterprise media oversight.
What you will learn
- Ethical Fortification: Establish strong ethical standards that protect the brand from reputational damage.
- AI Governance: Implement clear corporate policies governing artificial intelligence in PR content creation.
- Regulatory Compliance: Stay fully compliant with disclosure requirements, advertising guidelines, and data protection laws.
- Transparent Communication: Build lasting market trust by championing radical transparency in public messaging.
Course outline
Explore the 8 modules covered in the programme. The sequence and emphasis can be tailored to participant needs.
Day 1: Foundational PR Ethics & Modern Frameworks
Modern Corporate Communication Ethics
- Navigating codes of conduct from PRSA, CIPR, and IPRA in complex public landscapes.
Transparency, Disclosure & Astroturfing
- Ethical boundaries surrounding sponsored content, native ads, undisclosed creator deals, and fake grassroots campaigns.
Data Privacy & Stakeholder Consent in PR
- Managing media databases and target lists in compliance with global data privacy regulations (GDPR, CCPA, etc.).
Truth, Spin & Deception
- Defining the line between strategic message framing and unethical misrepresentation.
Day 2: AI Governance & Ethical Leadership
Ethics of AI Content Generation & Synthetic Assets
- Establishing guidelines for disclosure, copyright compliance, and authenticity in AI-generated materials.
Building an Internal Communications Governance Committee
- Structuring review processes, sign-off chains, and ethical check-lists for all corporate communications.
Managing Ethical Whistleblowing & Internal Friction
- Communications protocols when internal corporate actions contradict public messaging.
Ethical Governance Audit Lab
- Workshop: Conducting an ethics audit on a complex communications plan and establishing compliance guidelines.
Ethical Governance Audit Lab
Trainer-led explanation and discussion connect the module topics to workplace application. Workshop: Conducting an ethics audit on a complex communications plan and establishing compliance guidelines.
Who this course is for
PR professionals, corporate communication teams, corporate affairs managers, marketing leaders and organisational spokespersons.
Before you join
Bring a learning objective and an anonymised example to discuss. Confirm any software accounts, equipment or other prerequisites with ISDS before booking.
How to join this PR Ethics & AI Governance course in Malaysia
Looking for practical AI governance for PR teams in Malaysia? It suits PR professionals, corporate communication teams, corporate affairs managers and marketing leaders, who leave having conducted an ethics audit on a complex communications plan and established compliance guidelines for it.
Latihan Etika PR dan Tadbir Urus AI (PR Ethics & AI Governance) di Malaysia
Kursus 2 hari untuk pengamal PR, pasukan komunikasi korporat dan pengurus hal ehwal korporat. Peserta meneliti kod etika PR, menetapkan garis panduan pendedahan bagi kandungan yang dijana AI, menyusun proses semakan dan kelulusan, serta menjalankan audit etika ke atas pelan komunikasi. Kelas awam dan latihan dalaman boleh dibincangkan mengikut keperluan organisasi. Sila sahkan kelayakan HRD Corp (HRDF), pengaturan tuntutan, yuran dan tarikh dengan ISDS sebelum membuat tempahan.
Your trainer
Sharves Bala
A corporate communications strategist and executive trainer with more than 20 years of experience in PR, media relations, reputation management and stakeholder engagement. Her sessions use practical frameworks, case studies and simulations.
Trainer availability is confirmed for each programme.
Get the full course brochure
View the full outline, learning outcomes and learning approach in the PDF, download a copy, or have it emailed to you.
Questions about PR Ethics & AI Governance
Does this PR ethics training cover the use of AI-generated content?
Yes. A module sets guidelines for disclosure, copyright compliance and authenticity in AI-generated materials and synthetic assets, and another structures review processes, sign-off chains and ethical checklists for corporate communications. The course also covers data privacy in media databases and the boundaries around sponsored content and undisclosed creator deals.
Who should attend PR Ethics & AI Governance training?
PR professionals, corporate communication teams, corporate affairs managers, marketing leaders and organisational spokespersons.
Who teaches the PR Ethics & AI Governance course?
Sharves Bala is the assigned trainer. Trainer availability is confirmed with your programme arrangements.
How is the course taught?
Trainer-led explanation and discussion connect the module topics to workplace application. Workshop: Conducting an ethics audit on a complex communications plan and establishing compliance guidelines.
How long is the PR Ethics & AI Governance course?
The course runs for 2 days. Ask ISDS about the next public session or an in-house schedule for your team.
Is the PR Ethics & AI Governance course HRDF claimable?
Ask ISDS to confirm HRD Corp (formerly HRDF) eligibility and claim arrangements for this programme before booking. Where applicable, claims are arranged through our partner, Orange Revolution.
Will I receive a certificate for the PR Ethics & AI Governance course?
Public-class participants receive a certificate of participation. Ask ISDS about certificate arrangements for in-house training.
How much does the PR Ethics & AI Governance course cost?
Ask for a quotation or an in-house proposal. Share your course, team size and preferred dates, and we will confirm the format, fees, inclusions and any HRD Corp claim arrangements.