Event PR Course: Media Launches & Publicity Management
Turn a launch or corporate announcement into coverage that builds before the event and continues long after it ends. This two-day event PR course in Malaysia covers pre-event pitching under embargo, media kits and photo galleries, on-site media check-in and press pits, and post-event highlight reels and coverage roundups.
Course overview
This course provides end-to-end management blueprints for planning, promoting, and executing high-impact media events, hybrid launches, press conferences, and experiential brand activations.
Programme: Event PR, Media Launches & Publicity Management
What you will learn
- Maximum Coverage: Drive extensive media coverage before, during, and after key events.
- Hybrid Event Mastery: Seamlessly merge physical event experiences with digital broadcast streaming.
- VIP Media Experience: Deliver personalized, high-touch media experiences that cultivate journalist goodwill.
- Post-Event Momentum: Extend campaign impact long after the live event concludes through asset repurposing.
Course outline
Explore the 8 modules covered in the programme. The sequence and emphasis can be tailored to participant needs.
Day 1: Event PR Conception & Pre-Launch Strategy
Designing Press-Worthy Events & Launches
- Creating event concepts that naturally generate media interest, visual content, and coverage.
Hybrid & Virtual Media Event Architecture
- Technical and logistical frameworks for running physical-digital hybrid press launches.
Pre-Event Media Pitching & Exclusive Teasers
- Building pre-event buzz, managing embargoes, securing advance briefings, and RSVP tracking.
Designing High-Impact Event Assets
- Creating media kits, press drops, video asset links, and digital photo galleries for rapid coverage.
Day 2: On-Site Execution & Post-Event Amplification
On-Site Media Management Protocols
- Managing media check-in, VIP interviews, green rooms, press pits, and live feed distribution.
Live Event Amplification Across Social Channels
- Real-time content creation: Live-tweeting, streaming highlights, story updates, and rapid asset releases.
Post-Event Follow-Up & Asset Syndication
- Distributing post-event releases, highlight reels, transcribed speeches, and coverage roundups.
Event PR Playbook Design
- Practical clinic: Building a complete launch event PR execution plan for a major product or corporate announcement.
Event PR Playbook Design
Trainer-led explanation and discussion connect the module topics to workplace application. Practical clinic: Building a complete launch event PR execution plan for a major product or corporate announcement.
Who this course is for
PR professionals, corporate communication teams, corporate affairs managers, marketing leaders and organisational spokespersons.
Before you join
Bring a learning objective and an anonymised example to discuss. Confirm any software accounts, equipment or other prerequisites with ISDS before booking.
How to join this Event PR & Media Launch Management course in Malaysia
Planning a launch and looking for event publicity training in Malaysia? The course suits PR professionals, corporate communication teams and marketing leaders, who leave with a complete launch event PR execution plan for a major product or corporate announcement, built in the closing clinic.
Kursus PR Acara dan Pelancaran Media (Event PR) di Malaysia
Kursus 2 hari untuk pengamal PR, pasukan komunikasi korporat dan pemimpin pemasaran. Peserta merancang jemputan media dan embargo, menyediakan kit media, mengurus media di lokasi acara dan membina pelan pelaksanaan PR untuk pelancaran produk atau pengumuman korporat. Kelas awam dan latihan dalaman boleh dibincangkan mengikut keperluan organisasi. Sila sahkan kelayakan HRD Corp (HRDF), pengaturan tuntutan, yuran dan tarikh dengan ISDS sebelum membuat tempahan.
Your trainer
Sharves Bala
A corporate communications strategist and executive trainer with more than 20 years of experience in PR, media relations, reputation management and stakeholder engagement. Her sessions use practical frameworks, case studies and simulations.
Trainer availability is confirmed for each programme.
Get the full course brochure
View the full outline, learning outcomes and learning approach in the PDF, download a copy, or have it emailed to you.
Questions about Event PR & Media Launch Management
Does this event PR course cover hybrid launches that combine a physical event with live streaming?
Yes. A module sets out technical and logistical frameworks for running physical-digital hybrid press launches, and another covers live amplification through streaming highlights, live-tweeting and story updates. Participants also plan pre-event teasers, on-site media protocols and post-event syndication of releases and highlight reels.
Who should attend Event PR & Media Launch Management training?
PR professionals, corporate communication teams, corporate affairs managers, marketing leaders and organisational spokespersons.
Who teaches the Event PR & Media Launch Management course?
Sharves Bala is the assigned trainer. Trainer availability is confirmed with your programme arrangements.
How is the course taught?
Trainer-led explanation and discussion connect the module topics to workplace application. Practical clinic: Building a complete launch event PR execution plan for a major product or corporate announcement.
How long is the Event PR & Media Launch Management course?
The course runs for 2 days. Ask ISDS about the next public session or an in-house schedule for your team.
Is the Event PR & Media Launch Management course HRDF claimable?
Ask ISDS to confirm HRD Corp (formerly HRDF) eligibility and claim arrangements for this programme before booking. Where applicable, claims are arranged through our partner, Orange Revolution.
Will I receive a certificate for the Event PR & Media Launch Management course?
Public-class participants receive a certificate of participation. Ask ISDS about certificate arrangements for in-house training.
How much does the Event PR & Media Launch Management course cost?
Ask for a quotation or an in-house proposal. Share your course, team size and preferred dates, and we will confirm the format, fees, inclusions and any HRD Corp claim arrangements.