Executive Personal Branding & Media Presence Course
Build an executive reputation grounded in real expertise and aligned with your organisation's goals, not corporate promotion. This two-day personal branding course in Malaysia covers authority pillars and a positioning statement, executive profile redesign, op-ed writing and a 3-minute mini-keynote with feedback.
Course overview
A bespoke leadership development program for executives, founders, and industry experts seeking to build an authoritative personal brand, publish high-impact thought leadership, and cultivate an influential digital footprint across the emerging media landscape.
Programme: Executive Media Presence, Personal Branding & Thought Leadership
What you will learn
- Authority Position: Establish undisputed authority and expertise in your target sector.
- Strategic Personal Brand: Align your personal values and professional narrative with organizational goals.
- High-Impact Publishing: Produce engaging, top-tier thought leadership across digital channels and publications.
- Media Network Building: Build meaningful relationships with top-tier media hosts, event organizers, and industry peers.
Course outline
Explore the 8 modules covered in the programme. The sequence and emphasis can be tailored to participant needs.
Day 1: Personal Brand Architecture & Positioning Strategy
The Executive Thought Leadership Landscape
- Why personal executive authority drives corporate value, investor confidence, and talent acquisition.
- Differentiating true thought leadership from corporate promotion and surface commentary.
- Audit: Assessing current digital presence and industry authority footprint.
Defining Your Core Authority Pillars & Narrative
- Identifying unique expertise areas, point-of-view (POV), and authentic leadership narrative vectors.
- Crafting a concise, powerful personal positioning statement.
- Exercise: Mapping your 3 core thought leadership pillars.
Platform Strategy & Profile Architecture
- Optimizing digital touchpoints: Professional networks, executive bios, audio formats, and expert rosters.
- Designing a cohesive visual and tonal personal brand identity across channels.
- Practical: Re-architecting executive digital profiles for maximum impact.
Ghostwriting Workflows & Authentic Content Creation
- Structuring effective collaborative workflows between executives, speechwriters, and PR teams.
- Maintaining genuine executive voice and vision when working with content support teams.
- Workshop: Conducting an intake interview to capture executive voice for an op-ed.
Day 2: Multi-Channel Activation, Public Speaking & Network Expansion
Authoring High-Impact Op-Eds & Industry Articles
- Structuring opinion pieces that get accepted by tier-one business publications.
- Framing complex industry trends into accessible, bold, forward-looking insights.
- Writing Session: Drafting a outline and opening hook for a tier-one op-ed.
Keynote Speaking & Key Stage Appearances
- Securing and preparing for keynote speeches, panel discussions, and global summits.
- Delivering memorable visual and oral presentations on major industry stages.
- Simulation: Delivering a 3-minute mini-keynote address with feedback.
Digital Media Presence: Podcasts, Streaming & Live Q&A
- Navigating guest appearances on top-tier podcasts, streaming news, and live industry forums.
- Mastering spontaneous dialogue and showcasing personality while reinforcing core insights.
- Roleplay: Participating in a dynamic C-suite round-table interview.
The Thought Leadership Master Roadmap
- Building a sustainable 12-month thought leadership content and appearance schedule.
- Measuring personal brand growth, influence score, and downstream business impacts.
- Capstone: Presenting your personalized Executive Thought Leadership Plan.
The Thought Leadership Master Roadmap
Trainer-led explanation and discussion connect the module topics to workplace application. Capstone: Presenting your personalized Executive Thought Leadership Plan.
Who this course is for
Media and communication professionals, PR teams, content producers, journalists and organisational spokespersons.
Before you join
Bring a learning objective and an anonymised example to discuss. Confirm any software accounts, equipment or other prerequisites with ISDS before booking.
How to join this Executive Personal Branding & Media Presence course in Malaysia
Looking for a course in personal branding for executives, founders or industry experts in Malaysia? The course also suits the PR and communication teams who support leaders, and participants leave with a positioning statement and a personalised 12-month thought leadership plan.
Kursus Penjenamaan Peribadi untuk Eksekutif (Executive Personal Branding) di Malaysia
Kursus 2 hari untuk eksekutif, pengasas syarikat, pakar industri dan pasukan komunikasi yang menyokong mereka. Peserta menetapkan tunjang kepakaran, menyusun semula profil digital, menulis rangka artikel pendapat (op-ed) dan menyampaikan ucaptama mini selama 3 minit. Kelas awam dan latihan dalaman boleh dibincangkan mengikut keperluan organisasi. Sila sahkan kelayakan HRD Corp (HRDF), pengaturan tuntutan, yuran dan tarikh dengan ISDS sebelum membuat tempahan.
Your trainer
Sharves Bala
A corporate communications strategist and executive trainer with more than 20 years of experience in PR, media relations, reputation management and stakeholder engagement. Her sessions use practical frameworks, case studies and simulations.
Trainer availability is confirmed for each programme.
Get the full course brochure
View the full outline, learning outcomes and learning approach in the PDF, download a copy, or have it emailed to you.
Questions about Executive Personal Branding & Media Presence
Does this personal branding course include writing and public speaking practice?
Yes. Participants draft an outline and opening hook for a tier-one op-ed, conduct an intake interview to capture executive voice for ghostwritten content, and deliver a 3-minute mini-keynote with feedback. The course also includes a C-suite round-table interview roleplay.
Who should attend Executive Personal Branding & Media Presence training?
Media and communication professionals, PR teams, content producers, journalists and organisational spokespersons.
Who teaches the Executive Personal Branding & Media Presence course?
Sharves Bala is the assigned trainer. Trainer availability is confirmed with your programme arrangements.
How is the course taught?
Trainer-led explanation and discussion connect the module topics to workplace application. Capstone: Presenting your personalized Executive Thought Leadership Plan.
How long is the Executive Personal Branding & Media Presence course?
The course runs for 2 days. Ask ISDS about the next public session or an in-house schedule for your team.
Is the Executive Personal Branding & Media Presence course HRDF claimable?
Ask ISDS to confirm HRD Corp (formerly HRDF) eligibility and claim arrangements for this programme before booking. Where applicable, claims are arranged through our partner, Orange Revolution.
Will I receive a certificate for the Executive Personal Branding & Media Presence course?
Public-class participants receive a certificate of participation. Ask ISDS about certificate arrangements for in-house training.
How much does the Executive Personal Branding & Media Presence course cost?
Ask for a quotation or an in-house proposal. Share your course, team size and preferred dates, and we will confirm the format, fees, inclusions and any HRD Corp claim arrangements.