Community Relations & CSR Communication Course
Build community partnerships that earn local goodwill and hold up when a facility project or expansion meets resistance. This two-day community relations training in Malaysia covers aligning CSR causes with business capabilities, advisory councils with residents, social return on investment (SROI) and responses to NIMBY opposition.
Course overview
This course focuses on building genuine corporate social responsibility (CSR) initiatives and local community partnerships that create long-term social value while boosting corporate reputation.
Programme: Community Relations, CSR & Social Impact Communication
Which course should I choose?
Choose CSR & Social Impact Communication to build community relationships, co-design impact programmes with NGOs and tell social-impact stories credibly. Strategic CSR & ESG Integration is CSR and ESG training at strategy level, covering business alignment, materiality mapping, social and carbon auditing, KPI design and a CSR roadmap.
Compare Strategic CSR & ESG Integration →
CSR & Social Impact Communication centres on community engagement and how social impact is communicated and measured. Creating Shared Value & Corporate Philanthropy looks at moving from donations to business-aligned impact through inclusive products, value-chain improvements, local cluster development and a shared-value transformation plan.
What you will learn
- Local Goodwill Creation: Build strong, protective ties with local communities and regional leadership.
- Strategic CSR Alignment: Align social impact projects with core business capabilities for maximum efficiency.
- Impact Measurement: Quantify and report the real-world social impact of corporate investments.
- Authentic Storytelling: Share community success stories without appearing self-serving or exploitative.
Course outline
Explore the 8 modules covered in the programme. The sequence and emphasis can be tailored to participant needs.
Day 1: Designing Purposeful CSR Frameworks
Modern Community Relations Dynamics
- Moving from transactional philanthropy to deep community partnership and shared value generation.
Strategic CSR Alignment
- Selecting social causes that naturally align with corporate capabilities, values, and business operations.
Localized Community Stakeholder Engagement
- Establishing open forums, town halls, and advisory councils with community leaders and residents.
Co-Designing Impact Programs
- Working directly with non-profits, NGOs, and community groups to address pressing local issues.
Day 2: Social Impact Storytelling & Measurement
Authentic Social Impact Storytelling
- Highlighting community voices and beneficiaries without making the corporation the sole hero.
Measuring Social Return on Investment (SROI)
- Establishing indicators to evaluate the long-term societal and economic benefits of CSR projects.
Managing Community Friction & NIMBYism
- Communications strategies for addressing local resistance to corporate expansions or facility projects.
Community Relations Campaign Design
- Practical workshop: Developing a localized community engagement and social impact strategy.
Community Relations Campaign Design
Trainer-led explanation and discussion connect the module topics to workplace application. Practical workshop: Developing a localized community engagement and social impact strategy.
Who this course is for
PR professionals, corporate communication teams, corporate affairs managers, marketing leaders and organisational spokespersons.
Before you join
Bring a learning objective and an anonymised example to discuss. Confirm any software accounts, equipment or other prerequisites with ISDS before booking.
How to join this CSR & Social Impact Communication course in Malaysia
Looking for a CSR communication course for your corporate affairs team in Malaysia? It suits PR professionals, corporate communication teams, corporate affairs managers and marketing leaders, who leave with a localised community engagement and social impact strategy developed in the closing workshop.
Kursus Perhubungan Komuniti dan Komunikasi CSR (Community Relations) di Malaysia
Kursus 2 hari untuk pengamal PR, pasukan komunikasi korporat dan pengurus hal ehwal korporat. Peserta menyelaraskan projek CSR dengan keupayaan syarikat, mengadakan forum bersama komuniti setempat, mengukur pulangan sosial atas pelaburan (SROI) dan merangka strategi penglibatan komuniti. Kelas awam dan latihan dalaman boleh dibincangkan mengikut keperluan organisasi. Sila sahkan kelayakan HRD Corp (HRDF), pengaturan tuntutan, yuran dan tarikh dengan ISDS sebelum membuat tempahan.
Your trainer
Sharves Bala
A corporate communications strategist and executive trainer with more than 20 years of experience in PR, media relations, reputation management and stakeholder engagement. Her sessions use practical frameworks, case studies and simulations.
Trainer availability is confirmed for each programme.
Get the full course brochure
View the full outline, learning outcomes and learning approach in the PDF, download a copy, or have it emailed to you.
Questions about CSR & Social Impact Communication
How does this community relations training deal with local opposition to new facilities?
A module on community friction and NIMBYism covers communication strategies for local resistance to corporate expansions or facility projects. It is supported by sessions on open forums, town halls and advisory councils with community leaders and residents, and on co-designing impact programmes with NGOs and community groups.
Who should attend CSR & Social Impact Communication training?
PR professionals, corporate communication teams, corporate affairs managers, marketing leaders and organisational spokespersons.
Who teaches the CSR & Social Impact Communication course?
Sharves Bala is the assigned trainer. Trainer availability is confirmed with your programme arrangements.
How is the course taught?
Trainer-led explanation and discussion connect the module topics to workplace application. Practical workshop: Developing a localized community engagement and social impact strategy.
How long is the CSR & Social Impact Communication course?
The course runs for 2 days. Ask ISDS about the next public session or an in-house schedule for your team.
Is the CSR & Social Impact Communication course HRDF claimable?
Ask ISDS to confirm HRD Corp (formerly HRDF) eligibility and claim arrangements for this programme before booking. Where applicable, claims are arranged through our partner, Orange Revolution.
Will I receive a certificate for the CSR & Social Impact Communication course?
Public-class participants receive a certificate of participation. Ask ISDS about certificate arrangements for in-house training.
How much does the CSR & Social Impact Communication course cost?
Ask for a quotation or an in-house proposal. Share your course, team size and preferred dates, and we will confirm the format, fees, inclusions and any HRD Corp claim arrangements.