Social Listening & Media Monitoring Course
Separate real reputation risks from conversation noise, and turn monitoring data into a one-page brief for leadership. This two-day social listening course in Malaysia covers Boolean query building, sentiment calibration for sarcasm and local colloquialisms, visual logo tracking and competitor share-of-voice benchmarking.
Course overview
Designed for brand risk managers, media analysts, and PR directors, this course covers advanced methodologies for continuous social listening, multi-channel media tracking, and converting qualitative conversation data into strategic corporate intelligence.
Programme: Media Monitoring, Social Listening & Reputation Intelligence
What you will learn
- Proactive Intelligence: Convert unstructured conversational noise into clear trend signals and business intelligence.
- Brand Health Monitoring: Track brand reputation equity using continuous multi-channel metrics.
- Emerging Risk Identification: Detect negative sentiment spikes and brand attacks early.
- Competitive Analysis: Audit competitor positioning, share of voice, and public sentiment continuously.
Course outline
Explore the 8 modules covered in the programme. The sequence and emphasis can be tailored to participant needs.
Day 1: Architecture of Listening & Real-Time Monitoring
The Reputation Intelligence Framework
- Moving from passive media monitoring to proactive, continuous reputation intelligence.
- Unifying monitoring across dark social, open web, broadcast, forums, and decentralized platforms.
- Audit: Mapping enterprise monitoring blind spots.
Advanced Boolean Logic & Crawler Configuration
- Constructing complex Boolean query matrices to filter out noise and capture precise signals.
- Multi-language, dialect-sensitive, and visual search tracking configurations.
- Practical Lab: Writing complex search strings for a multi-national brand.
AI-Driven Sentiment Analysis & Natural Language Processing
- Understanding sentiment engines: Irony, sarcasm, local colloquialisms, and context-aware NLP.
- Categorizing brand attributes: Trust, product quality, employer brand, and ESG perception.
- Exercise: Calibrating sentiment analysis models for brand precision.
Visual Listening & Multimodal Tracking
- Tracking logo placements, OCR (optical character recognition) in memes, and un-tagged video mentions.
- Audio transcription crawlers for real-time podcast and broadcast monitoring.
- Case Study: Discovering un-tagged brand crises via visual logo tracking.
Day 2: Analytics, Competitor Audits & C-Suite Reporting
Competitor Benchmarking & Market Intelligence
- Auditing competitor share of voice, share of search, and audience sentiment shifts.
- Identifying whitespace opportunities and messaging vulnerabilities in competitor strategies.
- Practical: Building a comparative real-time competitive matrix.
Community Health & Share of Voice (SOV) Metrics
- Distinguishing authentic user conversations from coordinated bot network activity.
- Calculating net sentiment scores, volume intensity, and passion indexes.
- Lab: Analyzing an active viral hashtag campaign to measure organic reach.
Synthesizing Data into Strategic C-Suite Insights
- Translating millions of data points into a concise 1-page executive brief.
- Linking media intelligence metrics to operational and business outcomes.
- Workshop: Drafting an executive reputation report for the C-suite.
Designing the Enterprise Intelligence Command System
- Establishing escalation thresholds and automated stakeholder notification flows.
- Integrating listening data into corporate CRM, risk management, and PR workflows.
- Capstone: Delivering an integrated reputation intelligence blueprint.
Designing the Enterprise Intelligence Command System
Trainer-led explanation and discussion connect the module topics to workplace application. Capstone: Delivering an integrated reputation intelligence blueprint.
Who this course is for
Media and communication professionals, PR teams, content producers, journalists and organisational spokespersons.
Before you join
Bring a learning objective and an anonymised example to discuss. Confirm any software accounts, equipment or other prerequisites with ISDS before booking.
How to join this Media Monitoring & Social Listening course in Malaysia
Looking for media monitoring training for your PR or brand risk team in Malaysia? It suits PR directors, media analysts, brand risk managers and communication teams, who leave with an executive reputation report and an integrated blueprint for escalation thresholds and stakeholder alerts.
Kursus Pemantauan Media dan Social Listening (Social Listening Course) di Malaysia
Kursus 2 hari untuk penganalisis media, pengurus risiko jenama dan pasukan perhubungan awam. Peserta menulis rentetan carian Boolean, menentukur analisis sentimen, menanda aras bahagian suara (share of voice) pesaing dan menyediakan laporan reputasi untuk pengurusan atasan. Kelas awam dan latihan dalaman boleh dibincangkan mengikut keperluan organisasi. Sila sahkan kelayakan HRD Corp (HRDF), pengaturan tuntutan, yuran dan tarikh dengan ISDS sebelum membuat tempahan.
Your trainer
Sharves Bala
A corporate communications strategist and executive trainer with more than 20 years of experience in PR, media relations, reputation management and stakeholder engagement. Her sessions use practical frameworks, case studies and simulations.
Trainer availability is confirmed for each programme.
Get the full course brochure
View the full outline, learning outcomes and learning approach in the PDF, download a copy, or have it emailed to you.
Questions about Media Monitoring & Social Listening
Does this social listening course cover sarcasm and local colloquialisms in sentiment analysis?
Yes. The course examines how sentiment engines handle irony, sarcasm, local colloquialisms and context, and includes an exercise calibrating sentiment analysis models for brand precision. It also covers multi-language and dialect-sensitive tracking configurations when writing Boolean search strings.
Who should attend Media Monitoring & Social Listening training?
Media and communication professionals, PR teams, content producers, journalists and organisational spokespersons.
Who teaches the Media Monitoring & Social Listening course?
Sharves Bala is the assigned trainer. Trainer availability is confirmed with your programme arrangements.
How is the course taught?
Trainer-led explanation and discussion connect the module topics to workplace application. Capstone: Delivering an integrated reputation intelligence blueprint.
How long is the Media Monitoring & Social Listening course?
The course runs for 2 days. Ask ISDS about the next public session or an in-house schedule for your team.
Is the Media Monitoring & Social Listening course HRDF claimable?
Ask ISDS to confirm HRD Corp (formerly HRDF) eligibility and claim arrangements for this programme before booking. Where applicable, claims are arranged through our partner, Orange Revolution.
Will I receive a certificate for the Media Monitoring & Social Listening course?
Public-class participants receive a certificate of participation. Ask ISDS about certificate arrangements for in-house training.
How much does the Media Monitoring & Social Listening course cost?
Ask for a quotation or an in-house proposal. Share your course, team size and preferred dates, and we will confirm the format, fees, inclusions and any HRD Corp claim arrangements.