Social Media Training: Social Media PR & Community Engagement
Move your social channels from broadcasting announcements to managing real conversations, communities and backlash. This two-day social media training in Malaysia covers platform algorithms and video-first content, community building on Telegram, Discord and LinkedIn, real-time sentiment monitoring and protocols for complaints and trolling.
Course overview
This course provides actionable strategies for managing public relations across social platforms, digital communities, micro-networks, and interactive channels, ensuring active audience participation and positive engagement.
Programme: Social Media PR & Digital Community Engagement
What you will learn
- Community Ownership: Transform passive social followers into active brand advocates and community defenders.
- Real-Time PR Execution: Master fast-turnaround narrative creation suitable for fast-moving social channels.
- Algorithmic Engagement: Understand platform mechanics to maximize organic reach and engagement.
- Community Crisis Mitigation: Manage social media backlash, negative comments, and viral escalations gracefully.
Course outline
Explore the 8 modules covered in the programme. The sequence and emphasis can be tailored to participant needs.
Day 1: The Social PR Landscape & Platform Dynamics
Social Media as a Primary PR Engine
- The shift from broadcast social media to community-centric, conversational public relations.
Algorithmic Content & Narrative Virality
- Understanding platform algorithms, video-first engagement, and visual storytelling mechanics.
Building & Nurturing Brand Communities
- Strategies for creating exclusive digital spaces, Discord/Telegram hubs, and LinkedIn communities.
Real-Time Social Listening & Audience Insights
- Setting up social intelligence tools to capture public sentiment, trending conversations, and cultural shifts.
Day 2: Tactical Engagement & Reputation Defense
Conversational PR & Direct Stakeholder Outreach
- Developing humanized brand voices and managing two-way public interactions at scale.
Managing Social Media Backlash & Trolling
- Protocols for responding to public complaints, de-escalating hostility, and moderating toxic interactions.
Social-First Newsrooms & Live Coverage
- Turning corporate events, launches, and announcements into interactive, live social experiences.
Social PR Strategy Blueprint
- Lab session: Designing a comprehensive 6-month social PR and community engagement plan.
Social PR Strategy Blueprint
Trainer-led explanation and discussion connect the module topics to workplace application. Lab session: Designing a comprehensive 6-month social PR and community
Who this course is for
PR professionals, corporate communication teams, corporate affairs managers, marketing leaders and organisational spokespersons.
Before you join
Bring a learning objective and an anonymised example to discuss. Confirm any software accounts, equipment or other prerequisites with ISDS before booking.
How to join this Social Media PR & Community Engagement course in Malaysia
Looking for a social media PR course for your communication team? It suits PR professionals, corporate communication teams, corporate affairs managers and marketing leaders, who leave with a six-month social PR and community engagement plan and clear protocols for responding to complaints and negative comments.
Kursus Media Sosial untuk PR dan Pengurusan Komuniti (Social Media PR) di Malaysia
Kursus 2 hari untuk pengamal PR, pasukan komunikasi korporat, pengurus hal ehwal korporat dan pemimpin pemasaran. Peserta memahami algoritma platform, membina komuniti dalam talian, menangani aduan dan provokasi (trolling), serta merangka pelan PR media sosial untuk enam bulan. Kelas awam dan latihan dalaman boleh dibincangkan mengikut keperluan organisasi. Sila sahkan kelayakan HRD Corp (HRDF), pengaturan tuntutan, yuran dan tarikh dengan ISDS sebelum membuat tempahan.
Your trainer
Sharves Bala
A corporate communications strategist and executive trainer with more than 20 years of experience in PR, media relations, reputation management and stakeholder engagement. Her sessions use practical frameworks, case studies and simulations.
Trainer availability is confirmed for each programme.
Get the full course brochure
View the full outline, learning outcomes and learning approach in the PDF, download a copy, or have it emailed to you.
Questions about Social Media PR & Community Engagement
Does this social media training cover handling negative comments and trolls?
Yes. A dedicated module sets out protocols for responding to public complaints, de-escalating hostility and moderating toxic interactions. The course also covers real-time sentiment monitoring for trending conversations, and managing backlash, negative comments and viral escalations is one of its stated outcomes.
Who should attend Social Media PR & Community Engagement training?
PR professionals, corporate communication teams, corporate affairs managers, marketing leaders and organisational spokespersons.
Who teaches the Social Media PR & Community Engagement course?
Sharves Bala is the assigned trainer. Trainer availability is confirmed with your programme arrangements.
How is the course taught?
Trainer-led explanation and discussion connect the module topics to workplace application. Lab session: Designing a comprehensive 6-month social PR and community
How long is the Social Media PR & Community Engagement course?
The course runs for 2 days. Ask ISDS about the next public session or an in-house schedule for your team.
Is the Social Media PR & Community Engagement course HRDF claimable?
Ask ISDS to confirm HRD Corp (formerly HRDF) eligibility and claim arrangements for this programme before booking. Where applicable, claims are arranged through our partner, Orange Revolution.
Will I receive a certificate for the Social Media PR & Community Engagement course?
Public-class participants receive a certificate of participation. Ask ISDS about certificate arrangements for in-house training.
How much does the Social Media PR & Community Engagement course cost?
Ask for a quotation or an in-house proposal. Share your course, team size and preferred dates, and we will confirm the format, fees, inclusions and any HRD Corp claim arrangements.