Persuasive Speech Writing & Storytelling Course
Influencing an audience takes more than facts: speeches need sound reasoning, human stories and a clear call to action, without manipulation or unsupported claims. This two-day persuasive speech writing course in Malaysia covers ethical persuasion, the story arc of context, tension and resolution, opening hooks and calls to action, and a writing studio with peer review.
Course overview
Participants learn to create speeches that combine sound reasoning, human stories and clear calls to action. The programme explores audience motivation, narrative structure, persuasive techniques, ethical influence and delivery-aware editing.
Programme: Persuasive Speech Writing & Storytelling Mastery: Influence, Emotion & Audience Engagement
Which course should I choose?
Choose Persuasive Speech Writing & Storytelling when your priority is influence: audience psychology, story arcs, persuasive reasoning, memorable language and calls to action. Strategic Speech Writing is the speech writing course for executive speeches and keynotes, including protocol, sensitive messaging, speaker notes and rehearsal timing.
Compare Strategic Speech Writing →
Persuasive Speech Writing & Storytelling builds persuasive speeches for different audiences and occasions using story arcs, evidence and calls to action. Leadership Communication & Speech Crafting is for leaders explaining strategy and change, covering town-hall and announcement messages, difficult decisions, employee dialogue and a message cascade.
What you will learn
- Write speeches that connect emotionally while remaining credible and relevant.
- Build arguments with clear reasoning, evidence and examples.
- Use storytelling to make complex ideas memorable.
- Create appropriate calls to action for different audiences and occasions.
Course outline
Explore the 8 modules covered in the programme. The sequence and emphasis can be tailored to participant needs.
Day 1 — Foundations & Core Skills
Audience Psychology & Ethical Persuasion
- Identify audience needs, concerns and motivations while avoiding manipulation or unsupported claims.
The Story Arc: Context, Tension & Resolution
- Build a coherent narrative that moves from a relevant situation to insight and meaningful outcome.
Evidence, Examples & Persuasive Reasoning
- Support claims with credible facts, concrete examples and logical transitions.
Emotion, Language & Memorable Phrasing
- Use vivid but appropriate language, contrast, repetition and rhythm to reinforce the message.
Day 2 — Application, Practice & Action Planning
Opening Hooks & Calls to Action
- Create openings that earn attention and endings that specify a realistic next step.
Adapting Stories for Different Audiences
- Adjust detail, tone, cultural references and examples for formal, community and professional settings.
Persuasive Speech Writing Studio
- Draft and revise a speech using a real or provided brief, with peer review and facilitator guidance.
Spoken Delivery & Impact Review
- Read the speech aloud, refine pacing and emphasis, and assess clarity, credibility and audience relevance.
Spoken Delivery & Impact Review
Trainer-led explanation and discussion connect the module topics to workplace application.
Who this course is for
Speech writers, communication professionals, trainers, leaders, advocates, public speakers and professionals who need to influence audiences.
Before you join
Bring a learning objective and an anonymised example to discuss. Confirm any software accounts, equipment or other prerequisites with ISDS before booking.
How to join this Persuasive Speech Writing & Storytelling course in Malaysia
Looking for persuasive communication training in Malaysia for people who write or deliver speeches? It suits speech writers, communication professionals, trainers, leaders, advocates and public speakers, who leave with a speech drafted and revised from a real or provided brief and reviewed for clarity, credibility and audience relevance.
Kursus Penulisan Ucapan Persuasif (Persuasive Speech Writing) di Malaysia
Kursus 2 hari untuk penulis ucapan, profesional komunikasi, jurulatih, pemimpin dan penceramah yang perlu mempengaruhi khalayak. Peserta membina jalan cerita, menyokong hujah dengan bukti, menulis pembukaan yang menarik dan seruan tindakan (call to action) serta menyemak semula ucapan dengan membacanya secara lantang. Kelas awam dan latihan dalaman boleh dibincangkan mengikut keperluan organisasi. Sila sahkan kelayakan HRD Corp (HRDF), pengaturan tuntutan, yuran dan tarikh dengan ISDS sebelum membuat tempahan.
Your trainer
Sharves Bala
A corporate communications strategist and executive trainer with more than 20 years of experience in PR, media relations, reputation management and stakeholder engagement. Her sessions use practical frameworks, case studies and simulations.
Trainer availability is confirmed for each programme.
Get the full course brochure
View the full outline, learning outcomes and learning approach in the PDF, download a copy, or have it emailed to you.
Questions about Persuasive Speech Writing & Storytelling
Does the persuasive speech writing course cover ethical persuasion?
Yes. The opening module covers audience needs, concerns and motivations while avoiding manipulation or unsupported claims. Later modules support claims with credible facts, concrete examples and logical transitions, and the final review assesses the speech for clarity, credibility and audience relevance.
Who should attend Persuasive Speech Writing & Storytelling training?
Speech writers, communication professionals, trainers, leaders, advocates, public speakers and professionals who need to influence audiences.
Who teaches the Persuasive Speech Writing & Storytelling course?
Sharves Bala is the assigned trainer. Trainer availability is confirmed with your programme arrangements.
How is the course taught?
Trainer-led explanation and discussion connect the module topics to workplace application.
How long is the Persuasive Speech Writing & Storytelling course?
The course runs for 2 days. Ask ISDS about the next public session or an in-house schedule for your team.
Is the Persuasive Speech Writing & Storytelling course HRDF claimable?
Ask ISDS to confirm HRD Corp (formerly HRDF) eligibility and claim arrangements for this programme before booking. Where applicable, claims are arranged through our partner, Orange Revolution.
Will I receive a certificate for the Persuasive Speech Writing & Storytelling course?
Public-class participants receive a certificate of participation. Ask ISDS about certificate arrangements for in-house training.
How much does the Persuasive Speech Writing & Storytelling course cost?
Ask for a quotation or an in-house proposal. Share your course, team size and preferred dates, and we will confirm the format, fees, inclusions and any HRD Corp claim arrangements.