Employer Branding & Employee Value Proposition Course
Build an employer value proposition and recruitment communication approach that connect employee evidence with the candidates you need to reach. This two-day training programme is available for public or in-house delivery in Malaysia.
Course overview
Craft an authentic, compelling Employer Value Proposition (EVP) and deploy omnichannel recruitment marketing to attract top talent.
Programme: Employer Brand Architecture in the Digital Age
What you will learn
- Lowers cost-per-hire, elevates inbound candidate application quality, and improves organization brand equity.
Course outline
Explore the 8 modules covered in the programme. The sequence and emphasis can be tailored to participant needs.
Day 1 Modules (4 Modules)
Defining a Distinct & Authentic Employer Value Proposition (EVP)
Segmenting EVP Messaging for Diverse Candidate Personas
Content Strategy: Employee Advocacy & Social Media Sourcing
Auditing & Managing Employer Reputation (Glassdoor, Indeed, LinkedIn)
Day 2 Modules (4 Modules)
Recruitment Marketing Campaign Design & Analytics
Optimizing Career Portals for Mobile & AI Candidate Search
Alumni Network Management & Talent Re-engagement Strategies
Measuring EVP Impact on Talent Acquisition Metrics
Measuring EVP Impact on Talent Acquisition Metrics
Trainer-led explanation and discussion connect the module topics to workplace application.
Who this course is for
Employer branding teams, talent acquisition managers, HR communications staff and recruiters developing their organisation’s candidate proposition.
Before you join
Bring an employer value proposition, recruitment message or candidate-persona example. Use anonymised examples and confirm any equipment, software accounts or other prerequisites with ISDS before booking.
How to join this Employer Branding & Employee Value Proposition course in Malaysia
Build an employer value proposition and recruitment communication approach that connect employee evidence with the candidates you need to reach. Share your objectives, participant roles and preferred dates with ISDS to arrange public or in-house training. We will confirm trainer availability, fees and delivery requirements.
Latihan Penjenamaan Majikan dan Proposisi Nilai Pekerja di Malaysia
Latihan dua hari tentang EVP, persona calon, advokasi pekerja, reputasi majikan, kempen pengambilan, portal kerjaya dan pengukuran keberkesanan. Kelas awam dan latihan dalaman boleh dibincangkan mengikut keperluan organisasi. Sila sahkan kelayakan HRD Corp (HRDF), pengaturan tuntutan, yuran dan tarikh dengan ISDS sebelum membuat tempahan.
Your trainer
Elizabethmary Gnanapragasam
A Learning and Development and Human Resources professional with more than 25 years of experience in people capability and organisational growth. Her expertise includes coaching, change management, performance management, employee engagement and leadership development.
Trainer availability is confirmed for each programme.
Get the full course brochure by email
Enter your contact details to receive the full course outline, learning outcomes and learning approach by email.
Questions about Employer Branding & Employee Value Proposition
What does the Employer Branding & Employee Value Proposition course cover?
Day one covers Defining a Distinct & Authentic Employer Value Proposition (EVP); Segmenting EVP Messaging for Diverse Candidate Personas; Content Strategy: Employee Advocacy & Social Media Sourcing; Auditing & Managing Employer Reputation (Glassdoor, Indeed, LinkedIn). Day two covers Recruitment Marketing Campaign Design & Analytics; Optimizing Career Portals for Mobile & AI Candidate Search; Alumni Network Management & Talent Re-engagement Strategies; Measuring EVP Impact on Talent Acquisition Metrics.
Who should attend Employer Branding & Employee Value Proposition training?
Employer branding teams, talent acquisition managers, HR communications staff and recruiters developing their organisation’s candidate proposition.
Who teaches the Employer Branding & Employee Value Proposition course?
Elizabethmary Gnanapragasam is the assigned trainer. Trainer availability is confirmed with your programme arrangements.
What is included beyond writing an employer value proposition?
The course covers EVP segmentation, employee advocacy, reputation platforms, recruitment campaigns, career portals, alumni engagement and measuring the effect of employer branding on talent-acquisition metrics.
How long is the Employer Branding & Employee Value Proposition course?
The course runs for 2 days. Ask ISDS about the next public session or an in-house schedule for your team.
Is the Employer Branding & Employee Value Proposition course HRDF claimable?
Ask ISDS to confirm HRD Corp (formerly HRDF) eligibility and claim arrangements for this programme before booking. Where applicable, claims are arranged through our partner, Orange Revolution.
Will I receive a certificate for the Employer Branding & Employee Value Proposition course?
Public-class participants receive a certificate of participation. Ask ISDS about certificate arrangements for in-house training.
How much does the Employer Branding & Employee Value Proposition course cost?
Ask for a quotation or an in-house proposal. Share your course, team size and preferred dates, and we will confirm the format, fees, inclusions and any HRD Corp claim arrangements.